Ed Pekurny is just a regular guy who's got nothing to lose by agreeing to be a star of a new reality TV show. Almost overnight, the program becomes a hit, and this goofy but engaging video clerk is a national celebrity! Everything's fabulous, until Ed falls head-over-heels for Shari, his girlfriend's brother. Suddenly their most private moments become public entertainment and the ratings go through the roof as millions of fans tune in to watch a real soap opera filled with comedy and romance.