About this release
Profile of visionary entrepreneur Frieda Caplan and how her bold foray into the male-dominated produce industry revolutionized the American palate by introducing exotic edibles like kiwi fruit, pine nuts, spaghetti squash and habanero peppers to supermarkets.
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Disc 1
DVDFear No Fruit (2015)
97 min
Documentary
A chronicle of Frieda Caplan's rise from being the first woman entrepreneur on the L.A. Wholesale Produce Market in the 1960s, to transforming American cuisine by introducing over 200 exotic fruits and vegetables to U.S. supermarkets. Still an inspiration at 91, Frieda's daughters and granddaughter carry on the business legacy.
Credits
Director
Mark Brian Smith
Writer
Mark Brian Smith
Cast
Frieda Caplanas Self
Cinematographer
Andrew Sachs
Images
Release Details
- Packaging
- Keep Case
Catalogue Info
- Added by
- Matthew Simpson
- Date added
- June 10, 2026