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Ageing patriarch, Franco Cozzo, holds court over an iconic furniture empire. A pioneer of low-fi television advertising, Franco’s tri-lingual catchphrase sparked a cult-of-personality as kitsch as his baroque bedheads. But his character is more than a caricature.
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Palazzo Di Cozzo (2021)
85 min
The story of the 83-year-old’s life, who arrived in Australia penniless in 1956 from Sicily and became a millionaire. Part biography, part cultural celebration, Madeleine Martiniello’s film traces Cozzo’s personal fortunes alongside those of the generations of migrants who have been drawn to his ornate, ostentatious wares, viewing ownership of them as a sign of success.