Award-winning filmmaker director Nathaniel Kahn's documentary takes viewers through the rarefied realm of celebrity artists, art galleries, auction houses, wealthy collectors, and paintings that cost hundreds of millions of dollars. Through revealing interviews with a mega-collector and artists like Jeff Koons, Larry Poons, Njideka Akunyili Crosby, and Marilyn Minter, it explores the question of how we value and price the intangible embodiments of our culture.